Greg was standing in front of a shopping mall with his head perked and mouth gapping.
He was staring at an impressive – maybe four by eight metres – billboard, which was prettifying one of the building’s walls. It was depicting a sprinter taking off from starting blocks. The sportsman had a decisive, chiselled face, although the rear contour of his body was smudged (the effect of skilful usage of the Photoshop motion blur filter). A string of similarly smeared, bold italic letters was whizzing above the aggressive runner. The zooming caption read: “You Are It!”